Facebook is in talks with “at least half a dozen” media companies including The New York Times, BuzzFeed, and The National Geographic to publish their content directly to the platform, according to The New York Times.
The idea is that publishers’ contents would load quicker for users — particularly on mobile — inside Facebook’s platform, rather than users clicking on a link to an external website and waiting for it to load.
The New York Times points out, hosting content directly on Facebook would likely result in at least some lack of control for those publishers: They would need to share any associated advertising revenue with Facebook and data on their audiences would likely be less rich than the analytics they use on their own platforms — particularly on sites like The New York Times which requires user registration and payment to read more than a certain amount of articles each month.
However, it seems other publications are taking a different view and have become more open to diversifying where their content is published — even if that means readers are not coming to their sites directly………
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