After a rough 2013 social network Path finally found its foot last year with the launch of its standalone messsaging app, called Path Talk. Now it tooks like that might be the direction the entire company will be moving toward going forward.
The company is looking to sell off its original social networking app, according to a report out from ReCode on Tuesday. And the buyer could be Daum Kakao, the company behind South Korean messaging app KakaoTalk.
From Daum Kakao’s perspective, buying Path would allow it to gain traction in Indonesia, where the Path app is extremely popular. According to ReCode, the majority of Path’s 30 million active users live in the country.
For Path, getting rid of its social network identity would allow it to put all of its focus on Talk, which has plenty of competition for mobile messaging users in Asia, with companies like Line, WhatApp and WeChat dominating in different areas of the region.
It would also allow the company to put some of its less savory news behind it once and for all. The app, which launched in 2010 as a photo-sharing serviced, but chose to relaunch in November 2011, refocusing on other aspects of social sharing, including videos, messaging, songs and geolocation.
Path built its network around exclusivity; it only allows users to have a maximum of 150 friends. The limitation is meant to foster greater connections between people, and to encourage the sharing of more personal information. The idea is that you will only choose the people you are closest to, and will feel more comfortable telling those people more personal things about yourself. It is a more personal kind of social network……..
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Image source: path.com