FRANKFURT, Germany Hugo Boss AG, the German maker of narrow-cut suits and Jason Wu-designed dresses, will strive for high single-digit percentage sales growth in coming years by focusing on emerging economies.
Boss will concentrate on under-tapped markets in Asia, eastern Europe and the Middle East amid an increasingly challenging macroeconomic and industry-specific environment, the company said in a statement released before a meeting with analysts in Paris.
The company, based in the town of Metzingen near Stuttgart, is undertaking the strategy to counter a sputtering global economy that’s affecting the fashion industry in particular. Boss plans by 2020 to generate at least 15 percent of sales from womens wear and increase its operating margin to 25 percent of revenue……….
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