The perfect Fathers Day gift: A tie that moonlights as a Wi-Fi hotspot in order to get kids to stick around has just been introduced to the world by Grip Limited, a Canadian advertising agency.
In Grip Limited’s promotional video, featuring interviews with dads who just want to spend more face-to-face time with their uber-connected and screen-addicted kids, dads discuss how many electronic devices their kids own and that the most popular means of communication with them is often text message. When asked what they really wanted for Father’s Day, of course they expressed their desire for quality time. So Grip Limited decided to do something about the disconnect between dads and their kids.
The company combined a mini wireless router, open-source software, a host access point and a man’s necktie to create a way for children to get close to dad. And so was born the TieFi – the low-strength wearable hotspot that can only be accessed by users within a radius of 10 feet. TieFi works by capturing your home’s Wi-Fi signal and re-routing it through a small transmitter that’s built in to the tie, reducing the strength and range of the signal to approximately 10 feet. You can download the instructions and code for your own TieFi on the company’s website.
This year dads will get to see their kids’ faces and kids will still get their Internet access. Happy Father’s Day, and kids, try to look Dad in the eye a little more this year….
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