Every major tech company, from Apple to Google to Twitter, even if the plans died pretty quickly, is launching at least one, if not two, streaming services. It’s probably the hottest space out there right now, so to be part of that, Facebook wants to break into the music business.
Facebook is said to be currently in talks with the major music labels, including Sony Music Entertainment, Universal Music Group, and Warner Music Group about breaking into this space. What exactly the company is planning, and what it will look like, remain up in the air. Discussions are still in the very early stages right now and they might not amount of anything at all. The company has a built in advantage considering the sheer size of its user base, which is now approaching a billion and a half users around the world. Honestly, though, that probably wouldn’t be a great idea given how many other music streaming services there are right now – Two from Apple (including Apple Music, which just launched on Tuesday), two from Google, Amazon, Pandora, Spotify, Rdio, Rhapsody, iHeartRadio and probably about a zillion others, all of them vying for the same listeners. There really are only so many sets of ears, and so many hours in a day.
Instead, it could be more interesting than that. It could take advantage of one of the fastest growing aspects of its business: its video platform. Facebook’s talks with the music labels have centered around providing music for videos on the platform, according to a report from the Information. And that makes sense, the company has positioned itself as a video creation hub, one that could even rival YouTube for domination. The number of video posts per person increased 75% globally in 2014. That number was even higher, 94%, in the United States. Given the kind of traction it is seeing, Facebook would obviously like to bolster that even further. This might be the the biggest foray into the music world.
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